Flying Tiger Copenhagen
Feliz Navidad, buon Natale, ho ho ho!
Flying Tiger Copenhagen has shops worldwide, and the big challenge for the Christmas campaign was in creating a universal concept that could easily be rolled out in all the markets. Our approach was based on the insight that leading up to December, many parents suddenly find themselves in a rush to secure the advent gifts. So we thought: “Wouldn’t it be fun if Flying Tiger had a personal shopper to help customers?”
But what would a personal shopper à la Flying Tiger then look like? The result was our very own Santa, the inflatable and reindeer-riding Shopper Claus, who at shopperclaus.com and on social media offered brilliant gift ideas to children of all ages. The campaign also ran in the shops, outdoors and on TV in Denmark.
