Sparkling water with alcohol … Wtf!?

Usually, Somersby brings to mind the familiar taste of sweet apples. That’s not the case with their most recent variant, though: Somersby Hard Seltzer. A product category unfamiliar to most people: sparkling water with alcohol and a fruity taste. How do you get consumers to adopt a completely unfamiliar category? How do you communicate the product in a simple launch campaign? And how do you demonstrate that it certainly isn’t Somersby as you know it?

Motor Agency got the project, and we delivered a campaign package that included TVCs, digital SoMe assets and campaign print ads for both the Danish and the global markets.

We are updating our international site.
Will be up soon - stay tuned.