VinderCasino.dk
Plenty of Janni – plenty of surprises
VinderCasino combines casino games with reality entertainment in a brand-new way.
Janni Ree – Denmark’s favourite television darling and real housewife, steps into a new role as the host and face of Denmark’s new online casino. Here, Janni visits casino winners to ask them how they’re going to spend their winnings. The TV campaign bridges the gap between television entertainment and advertisement – a combination that is unique for this category. Beyond all the familiar casino games on the website, the players can visit Janni’s Lounge. Here, they can participate in new and exciting quizzes every day and follow along with Janni’s TV shows.
Motor Agency has been leading creative force from the very beginning. We have developed the name, visual identity and creative universe. We have also designed the actual casino website and produced the communication to all media channels.