MLMR – a tailor-made brand
Since 2014, Motor Agency has collaborated with Jack & Jones China. We have created a wide array of campaigns exclusively for the Chinese market. In 2016, we were presented with an amazing opportunity: creating the universe for a completely new brand.
The result was MLMR – a sub-brand aimed at accommodating the increasing demand for streetwear amongst Chinese youths. Motor Agency developed the name, identity and creative platform. The brand was launched on the market, Chinese online media, social media and out of home in 2016.
