Somersby
How do you pour hops into apples?
Somersby’s universe has for many years been anchored in an optimistic outlook on life and carefree time spent with friends enjoying each other’s company over a cold Somersby cider. The stage is set in the most amazing garden, where animals and people interact in an almost dreamlike and playful manner.
When Somersby was about to launch the new variant Hops ’N Apples, where a hint of hops was added to the familiar taste of Somersby, Motor Agency was tasked with creating the global campaign package. In a simple way, we had to explain the new product and make the world want to taste it. The result was a multichannel campaign package that included: TVCs, digital assets for SoMe, mobile games, activations and campaign print ads.
